Considering my project revolves around personality types based on colour, I think it could be useful to look into the commonly understood meanings of each colour.
Red Meanings
Associated with fire, violence and warfare
Also associated with love and passion
Historically been associated with both the Devil and Cupid
Can have a physical effect on people: raising blood pressure and respiration rates, and metabolism
Associated with importance (red carpets)
Associated with danger (sirens)
Draws attention, radiates strong and powerful energy
Orange Meanings
Vibrant, energetic, enthusiastic, youthful
Muted tones can be associated with Autumn, meaning it can be associated with change and movement
Strongly associated with creativity
Because of the fruit, it can be associated with health and vitality
In design, it commands attention without being as overpowering as red and often considered more friendly and less in-your-face
Adds spontaneity and positivity to life
Encourages social communication
Yellow Meanings
Considered the most and most energising of the warm colours
Associated with happiness and sunshine
Can also be associated with deceit and cowardice
Associated with hope (some countries wear yellow ribbons when their loved ones are at war
Can be associated with danger, though not as strongly as red
In design, it lends a sense of happiness, cheerfulness, optimism
Inspires thought and curiosity
Green Meanings
Down-to-earth colour
Can represent new beginnings and growth
Signifies renewal and abundance
Green can also represent envy or jealousy
Can represent a lack of experience
Some of the calmness of blue but has energising energy of yellow
In design, green can have a balancing and harmonising effect
Appropriate for designs related to wealth, stability, renewal, and nature
Provides a little bit of luck
Blue Meanings
Associated with sadness
Also represents calmness and responsibility
Colour of trust and loyalty
Light blues can be refreshing and friendly, dark blues more strong and reliable
Blue is also representative of peace
In design, the shade of blue will have a big impact on how the designs are perceived
Light blues are relaxed and calming, bright blues are energising and refreshing, dark blues are good for corporate designs where strength and reliability are important
Dislikes confrontation and too much attention but it is honest, reliable and responsible
Purple Meanings
In ancient times, the dyes to create purple were extracted from snails and were very expensive so only royals and wealthy people could afford them
It is also associated with creativity, spirituality and imagination
Dark purple us associated with wealth and royalty, while lighter purples are more romantic
In design, dark purple gives a sense of luxury, and light purples are associated with Spring and romance
Inspires us to indulge in our innermost thoughts and encourages spiritual growth
Symbolises mystery
Pink Meanings
Signifies love and compassion
Kind and comforting
Full of sympathy and compassion
Friendly, playful, calming and nurturing
Joyful and warm
Feminine and intuitive
References
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